Nielsen: Scantrack

These data contain store-level information on UPC coded products, including store characteristics, sales, and detailed information on the products. There are three separate data series: the New England data, U.S. beverage data, and the WIC/Infant formula data. The New England data contain information on all food and beverage products sold in 8 major chains in New England. The U.S. beverage data include data on all non-alcoholic beverage products sold in grocery stores across the U.S. The WIC/Infant formula includes data on infant formula, ready-to-eat cereal, baby food, and peanut butter as well as demographics such as household size, income, race, and age and presence of children.

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Maintainer Aylin Kumcu
Last Updated July 30, 2019, 06:49 (CDT)
Created July 30, 2019, 06:49 (CDT)