Unacast County by County Grade for Social Distancing Explorer

Methodology: driven by data science for actionabilityReal World Graph® — Unacast's core asset that provides a range of perspectives and critical context for how people relate to physical locations.The COVID-19 toolkit empowers organizations in unprecedented times, to make quality decisions quickly. The toolkit, powered by Unacast's robust team of data scientists and PhDs, focuses on data accuracy to ensure that our partners and clients get high-quality insights that reflect real-world events.Using the change in average distance traveled from pre-COVID-19 days and visitation to non-essential venues, we determined a "Social Distancing" score for each county.In Italy, the range of decrease in travel is 70% - 80%. We thus chose 70% reduction in distance traveled as a model for what can be expected under a total shut-down. As of our recalibration, no US state has yet achieved the new cut-off, but neither has any state has chosen to go into a full quarantine as Italy.As an additional cautionary measure, we defined steps for each grade so that F has a larger range compared to the other grades. A: > 70% decreaseB: 55-70% decreaseC: 40-55% decreaseD: 25-40% decreaseF: <25% decreaseSimilar to the grading system for distance traveled described above, we translate the percentage change for visiting non-essential locations into a letter grade using the following conversion:A: >70% decreaseB: 65-70% decreaseC: 60-65% decreaseD: 55-60% decreaseF: <55% decreaseRead more on the scoring here.Because our data comes in at varying latencies, we wait for three days after an event day for all the data for that given event date. Processing takes another day and therefore, the existing and default delay is four days from a given event date.Since we know time is of the essence in the fight against COVID19, our team is figuring out if we can reduce the lag, use less data, and still provide strong signals. At the same time, we want to further enhance our score to make it more robust and explain different facets of social distancing.A Note About PrivacyThe Social Distancing Scoreboard and other tools being developed for the Covid-19 Toolkit do not identify any individual person, device, or household. However, to calculate the actual underlying social indexing score we combine tens of millions of anonymous mobile phones and their interactions with each other each day - and then extrapolate the results to the population level. As a company that originated in Norway we put privacy front and center and believe it to be an individual right, and since we operate on both sides of the Atlantic, we have been operating within the GDPR guidelines since May 2018 and this year also adopted the CCPA guidelines for the whole of the US (not only California).Read more on the methodology here...Contact Unacast for more information on this and other data products:  dataforgood@unacast.comView Terms of Use