The evaluation employed a mixed-methods approach that included qualitative and quantitative methods.
Qualitative analysis was conducted using Key Informant Interviews (KIIs) and Focus Group Discussions (FGDs) with the household and conservancy or PPO member-households and management, as well as with stakeholders in the tourism sector from the private-sector and associated regulatory bodies.
In the case of the quantitative analysis, control groups were not available for the CS evaluation because the CS activity is taking place in most of the conservancies in the Northern Communal Areas (NCAs). Participating conservanies were selected for their tourism potential, while non-participating conservancies generally had differing natural endowments and market access and, as such, could not serve as a comparable set of non-intervention conservancies. Instead, a before-and-after dose-response model was employed.The model attempts to estimate the marginal effects of different intervention levels (e.g., intensity of training or number and type of grants) on outputs and outcomes of interest at critical points within the program logic.